16/01/2019
What does 2019 hold for corporate video production? KTV has a few ideas
Posted in: General Blog,
VIDEO marketing is now everywhere; it’s ubiquitous, it’s omnipresent and it might
even be reasonable to say that you’re business is nothing without a few minutes
of moving images on your website, in your social media streams and your email
campaigns.
If a
picture is worth a 1,000 words, how many is a video?
Research
has found that the average person spends 45 minutes every day watching mobile
videos online, and it is predicted that the internet will catch up with
television in terms of hours watched in 2019.
A couple of
years back innovative technologies such as virtual reality (VR), augmented reality
(AR) and 360 video started to gathered pace and began altering the way businesses
market their products and services to their consumers.
You only
need to check how many videos pop up on your newsfeed the next time you log
into Facebook, and, let’s be honest, a business wouldn’t be investing time and
money if such things if they weren’t impacting on their bottom line.
But as 2019
gather pace, what can we expect in the coming months in terms of corporate
video production?
It goes
without saying that demand will keep on
increasing as video becomes even more and more accessible to the end user
essentially as a result of phones, for example, getting faster processers and
high-end wifi becoming more universal – and those companies that embrace the
video format will be more successful than those who neglect it.
Almost all
marketing videos are staged to some degree; that’s fine because audiences and
content producers understand this, but in the future more and more corporate
videos will be shot live and broadcast through
channels such as Facebook.
Okay there
might be a bit of a rehearsal but generally whoever is facing the camera will
be ad-libbing; and the more skilful that person is then more that customers
will keep on returning for what is essentially, great entertainment; and if
it’s entertaining then the public are more likely to buy!
The days of
one-size-fits-all video production are long gone. A film introducing a company
and giving a potted history won’t cut the mustard anymore; you should be
telling your customers how your product can help solve a problem.
The high
resolution and detail technologies of 4K
and HDR are constantly evolving and being invested in so naturally the cost
of these are decreasing, making them more accessible to the consumer.
This means
that as more people purchase and have access to 4K and HDR screens, the
advantages of developing corporate video in 4K will become very apparent,
because the increased quality of video will make the content look much more
attractive to the audience.
We might
have mentioned this in a previous blog post and we don’t want to be accused of
droning on, but unmanned aerial vehicles (that’s drones to you and me) are becoming ever more important to our clients
because of the way they capture visually stunning footage in niche markets such
as hospitality, estate agency and even schools.
As the
technologies discussed above start to evolve and take hold, KTV will be there
and if you’d like to know more about how we can make your business stand out in
a crowded market place, call us on 01423 873009.
