KTV boss reveals almost all about his video production business
PAUL King is the owner of KTV, and is the K
in KTV. Here he answers those questions you really wanted to ask about the
To get things going Paul explains how the
name KTV came about. “My mother-in-law believed that it was the K from her,
while my daughter thinks it was the K from her name, even though she was born
some years after we formed the company!”, says Paul.
He adds: “The truth is that the initials of
my name, PK, and the other founding partner’s initials, TM, were put in a hat
and we drew out two to put in front of the V (for video).”
Where do you originate from and where now is home? I was born in Harrogate, but raised in Sheffield and eventually moved back to
Harrogate via Southampton.
What was your career before establishing KTV? I was
a trainee surveyor with the Ordnance Survey, in Southampton, and then I worked
in retail which eventually led to audio visual sales hire which in turn led to
How did KTV come about? KTV was the result of time
spent in audio visual hire where my then business partner and I saw an
opportunity and went for it.
What problem does KTV solve? The company looks to
unlock an often overlooked marketing stream of video production. Visual imagery
is a huge market that isn’t going to slow down any time soon.
What's the best thing about running KTV? Independence in employment is truly great and very empowering; we own the
“problem” and hence the solution.
What's the worst thing about running KTV? Independence in employment is gut wrenchingly worrying at times as we have to
own the problem and hence the solution.
What is your work/life balance like? At times it
can be pretty rubbish as we hate to miss a deadline nor do we like to say “no”
to any clients. At other times it’s great; for instance, I’ve never had to miss
any of my kids birthday or sports day etc as I can manage
my diary around such family events.
What does the future hold for corporate video production? That’s the exciting bit; who knows? But you can be sure that there
will be more and more content. As an example, research from lead generating
platform Hubspot has found that 81 per cent of businesses use video as a
marketing tool; which is up from 63 per cent in 2018.
What type of customers are your most valuable? Those that pay, and that keep coming back! On a serious note, referrals and
word-of-mouth advertising are easily the simplest and best forms of promoting a
business or service.
Finally, describe KTV in three words. Thorough,