KTV’s latest trends in corporate video production
AS 2018 draws slowly to a close, we thought we’d take a look
at the trends in corporate video production that have emerged over the past
Video creation seems to be consistently at the forefront of new
technology, and it really doesn’t seem all that long ago that we were regularly
watching movies on DVD instead of streaming via a service such as Netflix.
In the corporate production world, developments in virtual
reality and 4K video production to aerial and drone video shooting have helped
take the sector to a whole new visual level.
Could such innovations be the
reason that research has shown that including a video on a landing page can
increase the conversion rate by 80 per cent, and that adding one in an email
leads to 200-300 per cent uptake in the click-through rate?
Research has also shown that 64 per cent of users buy a
product online after watching a video; and according to YouTube, mobile video
consumption has been rising by 100 per cent year on-year for some time now. All
of this is why it’s especially important for video makers to stay up to date with
The emergence of video means that nowadays nobody is really
interested in reading a complete website; why would they when everything they
want to know can been viewed in just two or three minutes?
HD is the standard
video format nowadays, although as already mentioned, in the rapidly developing
world of corporate production it’s not all that old and could soon be overtaken
by 4K now that the latest cameras and TVs continue to grow their market share.
Video streaming sites such as YouTube and Vimeo are starting
to give users the option to upload 4K footage, although at present only the
fastest internet speeds are suitable to stream this kind of video. However just
like when HD first arrived, it won’t be too long before everyone can stream
footage of that quality and once it’s the standard, then brands will expect videos
to be shot in that format otherwise their films will soon look out of date.
4K video also gives videographers more room to do things
with a single shot you can, for example, zoom in without a huge decrease in
quality enabling you to offer an alternative perspective
from essentially the same shot.
Whiteboard animation is also making inroads, and the reason
is plain: it’s simple yet rich and on the white background it’s easy to
showcase what you’ve got in a unique way. Many companies also use slideshows as
corporate videos, which is a great option for those with high-quality images to
Live content is becoming ever more common with Facebook Live
being the leader. You can also repackage and resell live video for later if it
is evergreen content or useful in another application. Social video has also
emerged as a new norm, and it has become essential to host movies on social media
platforms rather than just posting them on a company website.
YouTube, allows people to find you organically; it’s also a more engaging and
compelling method of sharing corporate videos with audiences.
Aerial shots via a drone camera are a great way to make
corporate video stand out. Having aerial footage early on in a video helps to
really grab the viewer’s attention by showing a perspective of a landscape
never seen before. In the past, companies needed a huge budget so they could
rent a helicopter to get aerial shots but with a drone much more detailed and
higher quality shots can be got for a fraction of the cost.
We thought we’d save the most innovative until last; virtual
reality and 360 degree video. A few years ago these high-end technologies would
have cost thousands of pounds but as they’ve increased in popularity more affordable
versions have arrived in the market place.
We are probably still a few years away before they become
the norm, but if your company is interested in pushing boundaries then VR and
360 degrees are for you, especially when you consider that the use of 360 is
thought to generate over 28 per cent more viewers than non 360-degree formats.
Corporate video production is a truly exciting world, and if
you’d like to know how KTV can help make your company stand out from the crowd then
telephone us on 01423 873009.