How video can raise your brand head and shoulders above your competitors
These days there’s far much more
competition for every business in every sector, and it’s all down to one thing
– the internet. But the problem with all this competition, all this fuzz and
all the noise that is going on is that to become successful businesses need a
little something extra to help then stand out so that they get noticed.
Naturally having a website and social media
platforms goes a long way to helping to build your brand (and not forgetting a
decent product at a good price) but you still need something extra, something a
little different. One of the best ways and certainly
the most impactful to do this is
through video, because moving images grab the attention so much more than just
words on a page.
A state of marketing report from last year
uncovered some interesting facts on the power of video:
- Each person watches an average of 1.5 hours of video per day
- When given a choice between video and text on a webpage describing a product or service, 72 per cent choose video to get the information they are looking for
- 81 per cent said that watching a brand’s video had convinced them to buy a product or service
- 97 per cent of marketers report that user understanding of their company’s products or services had increased thanks to video
- More than four out of every five businesses already uses video as a marketing tool
- 85 per cent of respondents said they’d like to see more video from brands
- 97 per cent of marketers report that user understanding of their company’s products or services had increased thanks to video.
That’s right, we just repeated point number
4; because 97 per cent is a number that cannot be ignored by marketers. But we
could quite have easily have shown point number 3 again; 81 per cent – or just
over four out of five people – buy a product or service after watching a video.
Astonishing statistics that cannot be argued with, and if you’re the owner of a
small or medium enterprise (SME) you’re probably part of the 81 per cent; so
ask yourself, if you are and your organisation isn’t promoting itself with
moving images, then why not? Why have you not embraced this technology which,
let’s be honest, is hardly new?
Assuming you’re now convinced that video is
a great way to boost your brand; which types is best for you, because there’s
isn’t a one size fits all solution? Let’s take a look at your options.
The brand video introduces you to
your viewers. This is where you tell your audience the story of your company;
you get to rave about your core values and convince them that your business is
unique and worthy of their time.
The explainer is a must-have content option for your business promotion. If
you’re going to tell the world about a new service or product, then you need to
state how it will be of benefit to people’s lives.
With a product review video it’s your chance to put your money where your mouth is! Nothing
promotes a product or service better than showing it in action to highlight its
Using video to show the world the faces behind your business is a great
way for customers to relate to you and to form a personal connection to your
brand. Customers love good products, but even more than that, they love good
products that come from good places.
Posting a video of an event is a great way to bring the fun of the occasion to those who
couldn’t make it, especially if you broadcast live over a social media platform
such as Facebook Live, which allows you to broadcast the entirety of it in real
It’s one thing for you to rant and rave
about your product, but it’s a far different thing for someone else to rant and
rave about it. It’s a well known fact that positive reviews help to smooth the sales process.
Finally, creating weekly or monthly vlogs on various topics could get you a
loyal audience and following, all eager to tune in for the next instalment.
Over the past few years
we’ve helped to elevate a number of different brands and organisations to another
level. Organisations such as the Police Treatment Centre have benefited through
our work to help them raise their profile which has boosted their patient
feedback and fundraising efforts. Did you know that such an organisation exists?
So if you’d like to know how our expertise can help
your expertise, call us on 01423 873009.