14/08/2019
Here are four business sectors that benefit from corporate video
Posted in: General Blog,
CORPORATE video production isn’t shy and
retiring, it’ll bandy itself around any business sector like a well- honed
social butterfly at a network meeting.
We’ve previously written a length about why video is an essential part of the marketing mix and a couple of points that we raised were that people who visit a website with
video (as opposed to just text and pictures) will stay 60 per cent longer, and
that a web page with video is 53 times more likely to rank higher than ones
that only present text-based content.
Video is most definitely for everyone, and
here are four sectors that we regularly work with:
Educational
Whether it’s a college, university or
school, promotional video allows them all to communicate with parents and
prospective students in a clear and engaging method to help drive admissions
and to promote themselves.
Video is such an exciting promotional tool;
from a standalone film to sit on the home page to bite-sized focus movies highlighting
a particular department or a specific aspect of school life such as sport, the creative
arts or pastoral care; KTV has done them all!
Marketing with video helps to ensure that
educational institutions have the ability to reach and capture the attention of
their audience instantly, as well as being able to convey their unique ethos in
a way that other media cannot.
Engineering
Like most business websites, ones for an
engineering company are very much an online brochure where you need to be able
to show what you do and what you are able to do, and a marketing video is a
must to show off this capability.
From “how to” films to a factory tour that
gives a feel of a company’s ethos and culture (which is always very handy if
you’re looking for investment) to honing in on, say, a specific aspect of
creating a workholding tool, a video is perfect for telling these stories; and
a well-told story can communicate far more than you might think.
Video can communicate your unique selling
points in an informative and engaging way, but most importantly, it can
communicate understanding.
Public
sector services
Communicating effectively is a vital skill
in any sector, but none more so that in the public sector where positive
audience perception is key; mainly because it’s our money that they are
spending!
The public sector is a vast arena; from the
many arms of the local authorities to the fire service, police and NHS trusts,
over the years we’ve been able to support a diverse range of these organisations,
each with varying needs and requirements from digital campaigns to
communicating a cause, initiative or policy.
Healthcare
The medical sector isn’t all that far
removed from that of engineering; the products might not be the same but both
have very similar needs in terms of audience engagement.
Regardless of whether it an NHS organisations
or one in the private sector, both need to engage with their staff, educate
service users and implement transformational change, as well as shining a light
on innovative new services and technologies that could impact upon the future
of healthcare.
Video allows healthcare organisations to
reach more people with their messages, both internally and among the wider
public; it’s ideal for highlighting innovative products, services and ways of
working, but above all it brings to life the human stories behind the
statistics.
According to the Department for Business
Innovation & Skills there are 28 business sectors in the UK so it’s highly
likely that we have worked in all of them at some point. If you’d like to know
how a corporate video from KTV could help your organisation, please telephone
us on 01423 873009.
